HFT 2500 Marketing in the Hospitality Industry

Offers the study of principles of marketing and promotion as they relate to the hospitality industry including applying promotional techniques to a hospitality operation. Addresses topics including using a restaurant's menu and service staff to generate word-of-mouth advertising, the organization of a lodging operation's sales department, promotion of special events, etc.

Credits

3 cc

Offered

SP.

Notes

AS only.

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