GRA 2770C Creative Design and Communication

Creative Design and Communication builds communication, artistic design, promotion and multimedia production skills required by commercial artists. The focus of the course is to introduce students to the importance of effective design and communication in the marketing/advertising/commercial art industry. Students will learn the structure of the commercial art industry and how to write, present and design to meet client needs in reaching their target demographic and psychographic audiences. Class exercises will emphasize the generation of simple commercial art products (posters, ads, cards, billboards, audio recordings, video recordings, etc.) to meet the demands of a commercial art client.

Credits

3 cc

Prerequisite

Grade of "C" or better in ART 1201C, ART 1300C, GRA 2151C, PGY 2401C.

Offered

FA, SP

Notes

AS/AAS only. Lab Fee.
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